100 Years of Beauty: How Vietnamese Beauty Changed Over The Last Century

Have you ever wondered how Vietnamese beauty changed over during the history? From the traditional teeth blackening in the early 20th century, to the elegant waved hairstyle in 30′, the beauty standard  also reflected different trends between the North and the South during Vietnam war, WatchCut’s newest time-laps video shows how Vietnamese makeup styles have changed over the last 100 years.

Famous for their 100 Years of Beauty videos, Cut has chosen Vietnamese women’s fashion for their latest installment. Helping to visualize the trends is Isabelle Du, Miss Vietnam USA  2017.

The 102-second video begins in the 1910s, when the tradition of tooth painting was very popular and widely practiced. It had been considered as women sexually appealing and a sign of healthy teeth for centuries.

Between 20′ – 40′, Western and especially French fashion influence over the trends of women’s looking in Vietnam.

The screen is divided into two panels by the time the Vietnam War begun in the mid-1950s as the country was separated into North and South, and so did its beauty trend. While women prefer to keep it simple and natural in the North, their counter-parts in the South were busy keeping up with the ever-changing hairstyles and dark eye-lining makeup from the West.

The traditional long hair came back when the war and beauty separation ended in 1975, with little modern twists: curls, waves and back to straight.

After 10 hours online, the Cut video has drawn nearly half a million views and almost a thousand shares on Facebook.

Check out this video below: